--- title: Tactics for an Effective Video Content Marketing Strategy description: Success on YouTube begins with great video content. image: https://www.brandmovers.dk/hs-fs/hub/399871/file-1895705396.jpg --- [![Brand Movers logo](https://www.brandmovers.dk/hubfs/BM%20Logo/brand-movers-logo.svg "Brand Movers logo")](https://www.brandmovers.dk) [![Gratis B2B Marketing Analyse  ](https://no-cache.hubspot.com/cta/default/399871/1de65f73-a571-4bcd-bb04-1609b77c9da6.png)](https://cta-redirect.hubspot.com/cta/redirect/399871/1de65f73-a571-4bcd-bb04-1609b77c9da6) ** ** [![BrandMovers_v1_mainlogo_RGB](https://www.brandmovers.dk/hs-fs/hubfs/BM%20Logo/BrandMovers_v1_mainlogo_RGB.png?width=100&height=33&name=BrandMovers_v1_mainlogo_RGB.png "BrandMovers_v1_mainlogo_RGB")](https://www.brandmovers.dk) [![Gratis B2B Marketing Analyse  ](https://no-cache.hubspot.com/cta/default/399871/1de65f73-a571-4bcd-bb04-1609b77c9da6.png)](https://cta-redirect.hubspot.com/cta/redirect/399871/1de65f73-a571-4bcd-bb04-1609b77c9da6) ** ** Søg ** ** [Video marketing](https://www.brandmovers.dk/blog/topic/video-marketing) # Tactics for an Effective Video Content Marketing Strategy ![Lars Damgaard Jensen](https://app.hubspot.com/settings/avatar/546b7632731d1e74ae2b61a9ad374da8) Skrevet af [Lars Damgaard Jensen](https://www.brandmovers.dk/blog/author/lars-damgaard-jensen) • 04. februar 2014 • 1 min. læsning *Nora Ziegenhagen, Head of Branding Solutions, Google* Success on YouTube begins with great video content. It's important to get the balance right between 'hero' content - the message you want to tell consumers and 'hygiene' content - where you're providing instructions, information or advice. Then house all of it in a 'hub' - where consumers who've been exposed to your hygiene or hero content come to see more. During this session we'll take a look at some brands who are doing this best.   [![New call-to-action](https://no-cache.hubspot.com/cta/default/399871/3f1821d0-2020-4cd8-b65e-a912f7414954.png)](https://cta-redirect.hubspot.com/cta/redirect/399871/3f1821d0-2020-4cd8-b65e-a912f7414954) ### Få tips og tricks til digital marketing i vores nyhedsbrev Forrige indlæg [← Content Marketing? It’s the Law!](https://www.brandmovers.dk/blog/content-marketing-its-the-law) [** ](https://www.brandmovers.dk/blog) Næste indlæg [8 vindende strategier for overskrifter – og psykologien bag dem →](https://www.brandmovers.dk/blog/vindende-strategier-overskrifter-psykologien-bag) ## Måske vil du også læse disse indlæg om Video marketing [![Hvordan skal du lave video marketing i 2023?](https://www.brandmovers.dk/hubfs/BM%20Social_Blog%20Templates%20%282%29.jpg) ](https://www.brandmovers.dk/blog/hvordan-skal-du-lave-video-marketing-i-2023) [Video marketing](https://www.brandmovers.dk/blog/topic/video-marketing) ### [Hvordan skal du lave video marketing i 2023?](https://www.brandmovers.dk/blog/hvordan-skal-du-lave-video-marketing-i-2023) 16. november 2022 | 2 min. læsning [![Video-marketingstrategi: 9 spørgsmål, du skal svare på for at få succes](https://www.brandmovers.dk/hubfs/Sk%C3%A6rmbillede%202021-03-09%20kl.%2011.21.05.png) ](https://www.brandmovers.dk/blog/video-marketingstrategi-9-spørgsmål-du-skal-svare-på-for-at-få-succes) [Video marketing](https://www.brandmovers.dk/blog/topic/video-marketing) ### [Video-marketingstrategi: 9 spørgsmål, du skal svare på for at få succes](https://www.brandmovers.dk/blog/video-marketingstrategi-9-spørgsmål-du-skal-svare-på-for-at-få-succes) 09. marts 2021 | 6 min. læsning [![Video vinder på LinkedIn: 5 tips til video-marketing på LinkedIn](https://www.brandmovers.dk/hubfs/linkedin-video-marketing.jpg) ](https://www.brandmovers.dk/blog/tips-linkedin-video-marketing) [Video marketing](https://www.brandmovers.dk/blog/topic/video-marketing) ### [Video vinder på LinkedIn: 5 tips til video-marketing på LinkedIn](https://www.brandmovers.dk/blog/tips-linkedin-video-marketing) 16. november 2020 | 4 min. læsning ## Der er ingen kommentarer endnu. Vær den første til at kommentere. ![DMAAE_winner](https://www.brandmovers.dk/hs-fs/hubfs/DMAAE_winner.jpeg?width=200&height=117&name=DMAAE_winner.jpeg "DMAAE_winner") [![CMA20_Winner](https://www.brandmovers.dk/hs-fs/hubfs/CMA20_Winner.png?width=200&height=198&name=CMA20_Winner.png "CMA20_Winner")](https://www.contentmarketingawards.com/2019-winners/) ![cma](https://www.brandmovers.dk/hs-fs/hubfs/campaigns/cma.png?width=200&height=198&name=cma.png "cma") ### Services ### Viden ### Om os ![brand-movers-logo-invert](https://www.brandmovers.dk/hubfs/BM%20Logo/brand-movers-logo-invert.svg) Brand Movers - Olivia Hansens Gade 3, 3. - 1799 København V -  Tel: [+45 7199 0256](tel:004571990256) - [hello@brandmovers.dk](mailto:hello@brandmovers.dk) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lars Damgaard Jensen", "url" : "https://www.brandmovers.dk/blog/author/lars-damgaard-jensen" }, "dateModified" : "2019-04-11T15:33:31.632Z", "datePublished" : "2014-02-04T14:34:00.000Z", "headline" : "Tactics for an Effective Video Content Marketing Strategy", "image" : [ "https://www.brandmovers.dk/hs-fs/hub/399871/file-1895705396.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.brandmovers.dk/blog/tactics-for-an-effective-video-content-marketing-strategy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.brandmovers.dk/hubfs/BM%20Logo/BrandMovers_v1_mainlogo_RGB.png" }, "name" : "Brand Movers" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://399871.fs1.hubspotusercontent-na1.net/hubfs/399871/Blog/Video-marketingstrategi%20-%209%20sp%C3%B8rgsm%C3%A5l%20du%20skal%20svare%20p%C3%A5%20for%20at%20f%C3%A5%20succes/SANTANDER%20-%20Garage%20content%20film%20v4.mov", "dateModified" : "2022-05-25T21:03:55.824Z", "description" : "", "duration" : "PT1M34S", "height" : 1440, "name" : "SANTANDER - Garage content film v4", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/42683695269?portalId=399871&size=medium", "uploadDate" : "2021-03-08T15:54:15.040Z", "width" : 2460 } ```